(Like, maybe even too good.) Snapchat can't compete with Facebook or Instagram in terms of daily users, but there are 3.5 billion Snaps created every day. Even without all the AR bells and whistles, the camera and its filters just makes you look good. It's what taught a generation how to selfie, introduced the internet to augmented reality, and primed millions to experience the world through a lens. The best part of Snapchat has nothing to do with any of that. Is Snapchat the place you're supposed to post what you're having for breakfast? The place you're supposed to read the news? Is it for finding your friends, or keeping up with celebrities? For creating content, or creating a following? If you downloaded the app for the first time today, you'd be forgiven for not knowing what you're supposed to do with it, or why you'd want to use it over an app like Instagram. The year since Snapchat went public has been full of ups and downs-and downs and downs. Oh, and that tweet from Kylie Jenner-queen of the teens and formerly the most popular person on Snapchat-declaring that Snapchat was over and done. And the redesign so universally hated that more than a million people signed a petition to undo it. Then the Great Millennial Migration to Instagram. Then, the spectacular failure of Spectacles. First, it was the rampant copycatting of Stories.
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